A Level Media

1) How did Disney successfully use cross-media promotion as part of The Jungle Book's marketing campaign? Disney worked with other companies to create products to promote Jungle Book, for example, they teamed up with Kenzo to create clothing that's shows off a Jungle theme, one of the shirts also shows Mowgli with the tiger in one of them, this would mean anyone wearing the Jungle Book clothing would be walking advertisement for them as people would see how popular it is for working with such a well known fashion brand. 2) To what extent were digital marketing techniques vital to The Jungle Book's box office success? Disney used social media to promote Jungle Book 2016, it did this as posts on social media sites such as Facebook can spread so quickly, they are be liked, shared and commented on which means anyone friends with someone who liked the post would be able to see it too. Social media also allows Disney to attract a younger audience as the minority of people wh

Key terms: digitally convergent media - when media content links/ crosses across different platforms, for example, if a video game links to a website. Video game consoles allow companies to do this as in modern day consoles such as the Xbox One, it allows people to play games as well as surf the internet and use social media, so companies can create websites and social media accounts for there game so players can interact more. distribution - this refers to all processes linked to delivering the media product to audiences both through tangible (disc) and digital (cloud based) media. production - this refers to all phases of designing, developing and making the media product. consumption - how media is used by audiences for pleasure but also explores the rise of user generated content across several platforms. Media Industries: UKIE suggests that the global games market is worth $100 billion a year, and it has continuing growth Video game consoles are now much more popular due

CeeJ: Avicii- The  Nights The song I have chosen to make a music video for is, Avicii- The Nights. My target audience is 16-25 AB demographic, this means they will be middle class so they or there parents will most likely be able to go on holiday so a music video filmed on beaches and beautiful settings would relate to them more as they would have seen it and know how amazing it is. This is why I have used a photo of a sunny beach with colourful houses for my website as the image alone should make people want to travel and go abroad as they will see settings in the music video and on the website which they've never been before. My music video will be similar to the actual one as I will be getting my footage in the summer in India as I am going with the school, the footage will be made from a go pro, so the video should be good quality and be able to get lots of different angles have loads of editing in as I will be getting short footage around 10 seconds long maximum, t

  Jungle Book 1967 Jungle Book   2016 Production -Walt was at the centre of all decisions -black jazz music was used with the orang-utans, this was changed in the 2016 version to avoid racism -they didn’t make it for money they made it to make Walt happy due to the flop of ‘Sword in the Stone’ -live action version in 1994 -made in Walt Disney Studios in California -Disney’s personal control affected all stages of production and distribution -the film was inspired by the Kipling books -Larry Clemmons was the script writer -the drawings were based on the voice actors -it was directed by Wolfgang Reitherman -some characters were cut out during the development process -all backgrounds where hand painted except for the waterfall which was real footage of Angel Falls in Venezuela -produced by Walt Disney Pictures -directed by Jon Favreau -written by Justin Marks -focused more on Kipling’s original

Copyright legally protects an author's works and as a result, it is vitally in book publishing. According to the U.S. government, Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Copyright, a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. All works published in the United States before 1923 are in the public domain. Works published after 1922, but before 1978 are protected for 95 years from the date of publication. If the work was created, but not published, before 1978, the copyright lasts for the life of the author plus 70 years. Walt Disney Company were lobbying 'The Mickey Mouse Act' because it would protect there characters and stop people from selling merchandise and making a profit for themsel

Budget (How much money was spent on the production of the film?) Profit (How much profit was made in relation to budget?) Box Office (How much money was taken on their opening weekends?) Production Processes (What technology was used?) Any other key information The Jungle Book 1967: -Budget= $4,000,000 -Made= over 100 billion dollars -Opening weekend= $5,291,670 -Production process= the whole movie is animation but the sound was recorded using RCA Sound Recording -Other key information= it was Walts last animation The Jungle Book 2016: -Budget= $175,000,000 -Made= over 1 billion dollars -Opening weekend= $103,261,464 -Production process= CGI,