A Level Media

Analyse how the poster advertisement (Source A) has created meaning through the use of Media Language in this source by comparing it to the Shelter advertising campaign. Amnesty use a hand to cut the barbed wire instead of scissors of wire cutters is because it shows peace, this also links with the fact that the hand is in the peace sign showing how they do peaceful protests. The barbed wire represents how people are taking away peoples human rights, for example, some people are forced into a life of slavery meaning their human rights are being taken away, so Amnesty are showing how they fight this with peace and cut the wire restricting people from their human rights. Shelter follows similar colours by using the red but also black. Both this charities are very different so take different approaches, as seen Amnesty doesn't use actors as they don't take a picture, it is drawn but still has a deeper meaning. Shelter uses actors as it is impor

How have they used font and layout to engage an audience? They have used the colour yellow to highlight the words not only to get the readers attention but the colour yellow is associated with energy which their drink is famous for. Another way they keep the audience engaged is by using the famous footballer Gareth Bale, he looks energetic and ready to play football after drinking some lucozade. How does the angle of the camera shot engage an audience. They angle the camera so Bale is facing the camera, this way it makes it look like the poster is talking and aiming its self at you, the reader. How does "In a different league" contribute to meaning? This is referencing to Gareth Bale's recent transfer to Real Madrid as he was at the time playing 'in a different league', for those football fans they would know this and get the reference. The direction given by the photographer to Gareth Bale in the image. The photographer told Bale to stand

The Paradise Papers story coverage  Between the two front pages their is a distinct difference in the language used to portray the queens image. The Guardian (on the left) being a left wing news media coverage have a critical outline upon the image of the monarchy. However The Daily Mail has a right wing coverage supporting the monarch portraying the queen as a victim being forced into making an offshore account, they do this by using the word 'dragged'.   Daily Mail  Media Audience: Being a controversial topic between capitalist and socialist views the subject is purely aimed at a older uneducated audience. This is portrayed with colloquialism language used (Slang/Simplified English) to appeal to this audience. Examples of this is the language used, 'dragged' and 'row' making it a forced situation.  Audience positioning is used within the news headline front page coverage so as the target audience read this a particular biased opinion is