A Level Media

The Guardian: Apocalypse it is then. Not now, but probably next week- The article talks about Theresa May and Brexit. The journalist is Marina Hyde, looking at her other publications she seems to mainly focus on politics as her other articles released in March are about the EU, Brexit and Theresa May. within the article there are many different hyper links, most of them are to different people, quotes or other interesting topics/ facts that people might want to find out about. There is both a photo and a video used in the article, the picture is seen at the top of the page and it shows Marlon Brando and the video is of Theresa May speaking about Brexit. At the bottom of the page there are many different other stories with their links, some of them link as they are also to do with politics or to do with similar people, although there are some stories that don't link to the article at all, for example, there is an article about poor children no being allowed to play on the p...

The demographic for Deutschland 83 would be A, B and C as the audience would have to be interested in the Cold War and have some knowledge of politics as there are many references to political parties, we also see actual footage from a Ronald Reagan speech so if they didn't know who he was they might not understand. The psychographic of the audience is could be resigned, this is because it says they are orientated to the past so as the series is based on the Cold War they might find this interesting, however it they could also be a reformer as it says they have an independent judgement and seeing as the series isn't very popular as not many people know about it, also none of the actors in the show are well known actors. The demographic effects the text a lot as they are able to use more sophisticated language as their audience will understand it, this also applies to their advertising as they can use certain language that will grab their attention, also it will change where...

REPRESENTATION QUESTIONS How are individuals and social groups represented? -group of kids, stereotypical kids, playing  dungeons  and dragons, eating pizza and riding on their bikes -scientists, lab coats,  secretive  underground lab -Nancy, stereotypical girl with pink bedroom, talking to her boyfriend on the phone How are the main characters represented through the use of media language? What social groups can they be seen to fall into?  group of boys- there on their bikes most of the time to show how they have a lot of freedom from their parents, the clothes they wear are geeky clothes, for example, Dustin is seen wearing a karate t shirt. Which individuals or groups are under-represented in the drama? How do you know? Why might this be?  only one black character no homosexuality- bullies call Will a 'fag' Which individuals or social groups are mis-represented in the drama? How do you know? Why might this be? ...

Questions: Minor or major character do they conform to any stereotypes what are their characteristics what is their contribution to the narrative   Joyce Byers: major he conforms to the stereotype of a mother as she works long hours to provide for her two sons, also when Will go missing she does everything and anything she can to try to find him. adult, mother, white, single parent her contribution to the narrative is being the worried mother who is doing all in her power to find Will and make sure he is safe, just in the first episode you can tell how worried she is even though Will hasn't been missing for that long Will Byers major just looking at the first episode its hard to get a good look into Will's character as he gets taken about 10 minutes in, but from looking at the bits he's in and hearing his personality from his mum and brother he does seem like a stereotypical teenager as he is seen playing board games with his mates and listening to popul...

1. What are the formal codes and conventions of Long-Form TV Drama?  -episodes -plot twists -few main characters -cliff hangers 2. How similar or different are the formal conventions used in Stranger Things?  Stranger Things follows the codes and conventions even in the first episode as we are introduced to the main characters and we are left at the end of the episode on a cliff hanger as the boys meet '11' in the forest. 3. How does this help to develop the genre and the way in which audiences respond (positively or negatively) to long form TV dramas?  The genres of the set texts for example, Stranger Things as a  Science Fiction/Horror hybrid  genre drama or Deutschland 83 as a Spy Thriller genre drama.   4. What codes and conventions are used to help audiences recognise their genre?  Different genres have different codes and conventions, this helps people recognise what genre of movie they are watching, this can sometimes be spotted on fron...

Are they playing a range of new music? They mainly play pop songs thats popular on the chats this is because the majority of the viewers will like it, however later on in the show are times when the least amount of people are going to be listening they will try other genres of music to see if people like it as there aren't as many people. Are they supporting emerging artists - especially those from the UK? Most of the artists that are played are already known by the listeners, this is because their target audiences is 15-29 so they will want to hear songs that they already know, for example, most of the songs on the charts. Are they providing a platform for live music? They have a live  lounge for celebrities to come in and play live for the listeners, this allows people to listen to their favourite artists and see if they sound just as good live, it also allows the radio station to attract more listeners, as well as letting the listeners interact with the celebri...

Who the political dispute involved/ was between? The dispute was between America and the Soviet Union, and the two main countries involved where; Germany and America. How long did it last? The cold war lasted around 45 years. How did it affect everyday life for the residents of the countries involved? The people living in the effected areas had to live their lives a certain way and follow the norms that were set from whoever was controlling it, like the Soviet Union. How was Ger many divided? Germany was divided into two halves, East Germany and West Germany, the West were working with America so lived life very differently, for example, the shops in the West where must different as they were getting American products. What's the differences in culture/ society between West and East Germany? West= parliamentary democracy with a capitalist economic system and free churches and labour unions East= was smaller, Marxist socialist republic with its leadership dominated by...

Categorisation: -the audience is categorised and measured by RASAR which is partly owned by BBC and Radio centre -RQIV framework is a standard part of the Trust's Service Reviews - Research: extent to which the BBC service are used by he audience  - Quality : measured in terms of audience perception of various aspects of the quality of programmes and channel - Impact : extent to which BBC content delivers the BBC's public purpose  - Value for money : consideration of performance alongside cost to provide a perspective on cost effectiveness -BBC aim to reflect a diverse young audience -representing whole UK population -focuses on Reaching Audiences -people text in, this appeal to the younger audiences  -15-24 listened to just over 14 hours per weeks -7 hours less than average adults -its suffering because its core audiences is turning away -doesn't have streaming service, this targeting 15-29 42% of 15 to 24 year olds on social medi...

1) How old is the BBC?  the BBC is 96 years old 2) Who is Lord Reith and what connection does he have with the BBC? Lord Reith is the founder of the BBC, he was its first general manager when it was set up in 1922, and he was first director general when it became a public corporation in 1927 3) When did it start broadcasting Radio 1? it started on the 30th of September 1967 4) What are the BBC's five Public Purposes, as set out in the Royal Charter? the 5 public purposes set out by the Royal Charter are: -to provide impartial news and information to help people understand and engage with the world around them -to support learning for people of all ages -to show the most creative, highest quality and distinctive output and services -to reflect, represent and serve the diverse communities of all the UK's nations and regions and in doing so support the creative economy across the UK -to reflect the UK, its culture and values to the world 5) What is th...

1) How did Disney successfully use cross-media promotion as part of The Jungle Book's marketing campaign? Disney worked with other companies to create products to promote Jungle Book, for example, they teamed up with Kenzo to create clothing that's shows off a Jungle theme, one of the shirts also shows Mowgli with the tiger in one of them, this would mean anyone wearing the Jungle Book clothing would be walking advertisement for them as people would see how popular it is for working with such a well known fashion brand. 2) To what extent were digital marketing techniques vital to The Jungle Book's box office success? Disney used social media to promote Jungle Book 2016, it did this as posts on social media sites such as Facebook can spread so quickly, they are be liked, shared and commented on which means anyone friends with someone who liked the post would be able to see it too. Social media also allows Disney to attract a younger audience as the minority of people wh...

Key terms: digitally convergent media - when media content links/ crosses across different platforms, for example, if a video game links to a website. Video game consoles allow companies to do this as in modern day consoles such as the Xbox One, it allows people to play games as well as surf the internet and use social media, so companies can create websites and social media accounts for there game so players can interact more. distribution - this refers to all processes linked to delivering the media product to audiences both through tangible (disc) and digital (cloud based) media. production - this refers to all phases of designing, developing and making the media product. consumption - how media is used by audiences for pleasure but also explores the rise of user generated content across several platforms. Media Industries: UKIE suggests that the global games market is worth $100 billion a year, and it has continuing growth Video game consoles are now much more popular due...

CeeJ: Avicii- The  Nights The song I have chosen to make a music video for is, Avicii- The Nights. My target audience is 16-25 AB demographic, this means they will be middle class so they or there parents will most likely be able to go on holiday so a music video filmed on beaches and beautiful settings would relate to them more as they would have seen it and know how amazing it is. This is why I have used a photo of a sunny beach with colourful houses for my website as the image alone should make people want to travel and go abroad as they will see settings in the music video and on the website which they've never been before. My music video will be similar to the actual one as I will be getting my footage in the summer in India as I am going with the school, the footage will be made from a go pro, so the video should be good quality and be able to get lots of different angles have loads of editing in as I will be getting short footag...

  Jungle Book 1967 Jungle Book   2016 Production -Walt was at the centre of all decisions -black jazz music was used with the orang-utans, this was changed in the 2016 version to avoid racism -they didn’t make it for money they made it to make Walt happy due to the flop of ‘Sword in the Stone’ -live action version in 1994 -made in Walt Disney Studios in California -Disney’s personal control affected all stages of production and distribution -the film was inspired by the Kipling books -Larry Clemmons was the script writer -the drawings were based on the voice actors -it was directed by Wolfgang Reitherman -some characters were cut out during the development process -all backgrounds where hand painted except for the waterfall which was real footage of Angel Falls in Venezuela -produced by Walt Disney Pictures -directed by Jon Favreau -written by Justin Marks -focused more on Kipling’s o...