Luke Castle- Jordan : Course work submission





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Stereotypes

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Gender : stereotypes for gender are mainly based from the older times, men are meant to go to work and get money in for the family while the women stays are home looking after the kids, cooking and cleaning, these stereotypes aren't seen or thought of any more as women and just as work active as any man, so these stereotypes don't work for this time. Social Class : this is another stereotype that doesn't relate to the present day but there is still clear lines between the rich and the poor. The different social classes are lower class, middle class and upper class, the lower class or also known as the working class do all the hard labour and are usually considered to work for the upper classes, the middle classes also do work but its not as long or as hard, they could be doctors or police or something like that, the upper classes usually own the factories that provide work for the lower classes. It doesn't work like that now but it does still happen as ri...
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Media Language and Representation: Unseen Advertisement

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Dance Music Video Conventions

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This music video is filmed on a beach and includes lots of colours to attract the audience. They have chose a clean beach with sand as many people will think of that setting when listening to the song, it will also attract people to watch the music video as it will make them want to visit it. This music video is also filmed on a beach, however it takes a different approach compared to the other music videos using girls in little clothing to attract a male audience, although they use woman in the video they have a sensible amount of clothing on and its more about their movement to the music rather than using their bodies to get an audience. It seems like this music video was made to attract a male audience as it includes two girls in bikinis running around on a beach showing many different angles of them, this will make men want to watch the video, however it will also attract females as it could be a dream or wish of theres to go on holiday with a friend, the music...
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