Dance Music Video Conventions

This music video is filmed on a beach and includes lots of colours to attract the audience. They have chose a clean beach with sand as many people will think of that setting when listening to the song, it will also attract people to watch the music video as it will make them want to visit it.





This music video is also filmed on a beach, however it takes a different approach compared to the other music videos using girls in little clothing to attract a male audience, although they use woman in the video they have a sensible amount of clothing on and its more about their movement to the music rather than using their bodies to get an audience.









It seems like this music video was made to attract a male audience as it includes two girls in bikinis running around on a beach showing many different angles of them, this will make men want to watch the video, however it will also attract females as it could be a dream or wish of theres to go on holiday with a friend, the music also goes well with the video as the upbeat music with the lyrics.











The first three music videos use a beach setting to set the scene of a good party feel, this will make people want to dance to the music as it is dance music with the beach setting which most people link with dance music and partying. That's what makes this music video by Avicii so original as it isn't like any other music, this video tells a story about an old man looking for his wife and the different things he does on his way, the video seems sad at the start yet ends with him finding his wife making a happy ending so the people watching feel much better.