Gucci & Lucozade Advert Comparison

Both adverts use colour to attract their target audience. The Gucci advert uses black and white to make it traditional and classic, this matches his suit as it makes it seem more expensive due to additional colour of gold which is on the bottle and in some writing at the bottom. The black and white it to make classic which shows the expensive quality of the brand, the gold is to also show expense as gold is very expensive. In comparison to the Lucozade advert, they use colour to show energy and water, the yellow is to show energy but its also the colour of the drink, and the blue is to show water and hydration, but the colours of the advert also match the colours of the bottle.