- How have they used font and layout to engage an audience?
They have used the colour yellow to highlight the words not only to get the readers attention but the colour yellow is associated with energy which their drink is famous for. Another way they keep the audience engaged is by using the famous footballer Gareth Bale, he looks energetic and ready to play football after drinking some lucozade.
- How does the angle of the camera shot engage an audience.
They angle the camera so Bale is facing the camera, this way it makes it look like the poster is talking and aiming its self at you, the reader.
- How does "In a different league" contribute to meaning?
This is referencing to Gareth Bale's recent transfer to Real Madrid as he was at the time playing 'in a different league', for those football fans they would know this and get the reference.
- The direction given by the photographer to Gareth Bale in the image.
The photographer told Bale to stand facing the camera so they can get a close up shot of his face this way it makes it look like he is staring the audience no matter what angle they are looking at it from.
- How have they used of lighting?
They used lighting to highlight his face which makes it look like he is sweating/ hot maybe from just running or playing football.
- Why have they chosen blue for a background?
They have used blue for the background because it matches the colour scheme for the Lucozade energy bottle.
- How has the above factors contributed to representing their product?
The colours they used represents the colours of the lucozade energy bottle as they are blue, orange and yellow on the bottle and on the poster they used yellow and blue.
- How have they used their actors in their images?
They used their actors to look motionless and have no expression to look straight into the camera making it look like they are looking at you (the audience), this will make people want to stop and read more about it to see what they are advertising.
How have they directed their facial expression?
The actors look worried or in shock as they don't really have a facial expression, they are just looking face first into the camera looking at the audience like they need you help.
There is soft lighting used to make their faces clearer so you can see their expression, it also make the background black emphasising their faces.
- How has Shelter used layout to convey their message?
Shelter used layout to convey their message by using three different people who look like they are well off because it shows that it can happen to anyone, anyone can lose their home and be put out on the streets at any time. They put their faces next to each other to show how they are all together and in the same situation.
- How has the use of font contributed to the message?
They used big bold red lettering over their faces to show what they are thinking but they make it faded a bit so you can still see their faces underneath, the writing reads 'BUT WHERE WILL WE LIVE', 'HE CAN'T DO THAT' and 'I CAN'T FACE IT', this will be shocking to some people as they might be going through a similar situation or might be lucky enough not to but want to help those in need, the writing along with the facial expressions will leave the audience worrying/ thinking about it and want to help.
- How has the audience been communicated with? What do the messages mean?
The audience can communicate with the poster as some people in the need of Shelters aid might have thought or said what's written over there faces. The messages mean anyone who has thought that can be helped by Shelter as they might be in need of some help if they have been kicked out of their homes or have no where to live/ sleep.
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