The Big Issue Essay Question (Abba)
Analyse why The Big Issue magazine has used an Intertextuality approach to the referendum on its front cover.
Intertextuality is the relationship between texts. The Big Issue used Intertextuality on the cover of this paper that's talking about Brexit, the cover shows four politicians: Nicola Sturgeon, David Cameron, Boris Johnson and Nigel Farage, they are only their heads and are placed on top of the famous Swedish pop group Abba. Only an older audience will get this and find it funny as the group was mainly popular from 1974-1982 so their younger readers won't get this. They are very clever with how they use the Intertextuality as everything they are saying links to the name or lyrics of one of Abba's songs, for example David Cameron is saying 'Knowing me, knowing EU' this would be funny as it's a pun of one of Abba's songs called 'Knowing me Knowing you' so although this pun is smart and funny it is only relevant to those who know Abba and their music. Another use way they used Intertextuality is by the cover title which reads 'The Winner Takes It All' which is another reference to an Abba song. The speech bubble have more behind them than they seem, they not only reference an Abba song they also refer to what each politician wants to do, for example Nigel Farage wants to leave the EU so he is saying 'Take a chan-chance' which it meaning that he wants people to trust him and vote to leave the EU, whereas David Cameron is saying 'Knowing me, knowing EU' this is saying he thinks we should say in the EU as he knows our best interests. Boris Johnson is saying 'This time we're through' this is referencing to the fact that Britain left the EU, and for Nicola Sturgeon they added her saying 'Breaking up is never easy! I know' this is referring that she knows that it won't be so easy to leave the EU and will be more difficult than thought.
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